Book of Donmon Teith

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential el

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie