Attitudes and Attitude Change
Author | : William D. Crano |
Publisher | : Psychology Press |
Total Pages | : 454 |
Release | : 2011-07-21 |
ISBN-10 | : 9781136875014 |
ISBN-13 | : 1136875018 |
Rating | : 4/5 (018 Downloads) |
Download or read book Attitudes and Attitude Change written by William D. Crano and published by Psychology Press. This book was released on 2011-07-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.