Book of Donmon Teith

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date rev

Why do people say one thing and do another? Why do people behave inconsistently from one situation to another? How do people translate their beliefs and feeling

"It is not thought as such that can move anything, but thought which is for the sake of something and is practical." This discerning insight, which dates back m

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on at