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Language: en
Pages: 158
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Type: BOOK - Published: 2006 - Publisher: American Library Association
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 2016-03-15 - Publisher: Rowman & Littlefield
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian
Language: en
Pages: 206
Pages: 206
Type: BOOK - Published: 2015-09-17 - Publisher: Rowman & Littlefield
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2002 - Publisher: Routledge
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha
Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2019-03-26 - Publisher: Rowman & Littlefield
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m