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Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the
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The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) w
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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.