Marketing Management

Marketing Management
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1260381919
ISBN-13 : 9781260381917
Rating : 4/5 (917 Downloads)

Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--


Marketing Management Related Books

Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Marketing Management 3rd edn PDF eBook
Language: en
Pages: 977
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subje
Marketing Management
Language: en
Pages: 1199
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK

DOWNLOAD EBOOK

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subjec
Marketing Management
Language: en
Pages: 657
Authors: Philip Kotler
Categories: Marketing
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor
Marketing Management
Language: en
Pages: 0
Authors: Philip Kotler
Categories: Marketing
Type: BOOK - Published: 2021-04-09 - Publisher: Pearson

DOWNLOAD EBOOK

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning m