Download or read book Financial Accounting written by Jamie Pratt and published by John Wiley & Sons. This book was released on 2020-12-15 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Accounting, 11th Edition, provides students with a clear understanding of financial accounting by framing accounting processes in the context of real-world business practices. Concepts are presented in an engaging story-telling approach and help answer key questions such as "why, what, and how" financial accounting connects to business success. By building a solid foundation in the mechanics of preparing and analyzing financial statements, performance measurement (Return on Equity), and decision-making with the help of data analytics, Financial Accounting, 11th Edition helps students better prepare to be effective and successful business professionals.