Book of Donmon Teith

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landsca

Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing

The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary o

Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.