The Social Media Marketing Book

The Social Media Marketing Book
Author :
Publisher : "O'Reilly Media, Inc."
Total Pages : 245
Release :
ISBN-10 : 9781449383107
ISBN-13 : 1449383106
Rating : 4/5 (106 Downloads)

Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0


The Social Media Marketing Book Related Books

The Social Media Marketing Book
Language: en
Pages: 245
Authors: Dan Zarrella
Categories: Computers
Type: BOOK - Published: 2009-11-13 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
The B2B Social Media Book
Language: en
Pages: 216
Authors: Kipp Bodnar
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Social Media
Language: en
Pages: 0
Authors: John Williams
Categories: Branding (Marketing)
Type: BOOK - Published: 2016-03-08 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

"Learn how to accelerate the growth of your business on all of the major social media platforms of the modern age. Dominate Facebook with effective marketing ca
Ultimate Guide to Social Media Marketing
Language: en
Pages: 267
Authors: Eric Butow
Categories: Business & Economics
Type: BOOK - Published: 2020-08-18 - Publisher: Entrepreneur Press

DOWNLOAD EBOOK

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of socia
Social Media Marketing
Language: en
Pages: 561
Authors: Tracy L. Tuten
Categories: Business & Economics
Type: BOOK - Published: 2020-11-18 - Publisher: SAGE

DOWNLOAD EBOOK

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media