Polling America: An Encyclopedia of Public Opinion, 2nd Edition [2 volumes]
Author | : Richard L. Clark |
Publisher | : ABC-CLIO |
Total Pages | : 879 |
Release | : 2020-08-04 |
ISBN-10 | : 9781440837357 |
ISBN-13 | : 144083735X |
Rating | : 4/5 (35X Downloads) |
Download or read book Polling America: An Encyclopedia of Public Opinion, 2nd Edition [2 volumes] written by Richard L. Clark and published by ABC-CLIO. This book was released on 2020-08-04 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.