The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar

The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar
Author :
Publisher : How to Books Limited
Total Pages : 197
Release :
ISBN-10 : 1845283279
ISBN-13 : 9781845283278
Rating : 4/5 (278 Downloads)

Book Synopsis The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar by : John Richardson

Download or read book The Coffee Boys' Step-by-step Guide to Setting Up and Managing Your Own Coffee Bar written by John Richardson and published by How to Books Limited. This book was released on 2010 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.com Contents: About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.


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