Download or read book The Power Of Simplicity written by Trout and published by Tata McGraw-Hill Education. This book was released on 1999-07-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.