Download or read book The Medium is the Massage written by Marshall McLuhan and published by Gingko Press Editions. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our perceptions altered as these devices become integral parts of our lives. The combination of artistic images, graphics and incisive statements create a representative work that not only explains human absorption of media, but visually diagrams it for the reader.