Volkswagen Beetle

Volkswagen Beetle
Author :
Publisher : Bloomsbury Publishing
Total Pages : 64
Release :
ISBN-10 : 9781784420215
ISBN-13 : 1784420212
Rating : 4/5 (212 Downloads)

Book Synopsis Volkswagen Beetle by : Richard Copping

Download or read book Volkswagen Beetle written by Richard Copping and published by Bloomsbury Publishing. This book was released on 2014-09-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.


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