Download or read book Discovering Public Relations written by Karen Freberg and published by Sage Publications, Incorporated. This book was released on 2020-08-18 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.