Book of Donmon Teith

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. I

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin