Book of Donmon Teith

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes i

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke

This volume is an up-to-date, concise introduction to bilingualism and multilingualism in schools, in the workplace, and in international institutions in a glob

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t