Book of Donmon Teith

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global expo

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th

Principles & Practice in EU Sports Law provides an overview of EU Sports Law. In particular it assesses sporting bodies' claims for legal autonomy from the 'ord