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Applied Strategic Marketing
Language: en
Pages: 550
Authors: Karel Jan Alsem
Categories: Business & Economics
Type: BOOK - Published: 2019-03-08 - Publisher: Routledge

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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
Applied Strategic Marketing
Language: en
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Authors: Karel Jan Alsem
Categories: Business & Economics
Type: BOOK - Published: 2019-03-08 - Publisher: Routledge

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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
Applied Strategic Marketing
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Applied Strategic Marketing
Language: en
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Events as a Strategic Marketing Tool, 2nd Edition
Language: en
Pages: 258
Authors: Dorothé Gerritsen
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Type: BOOK - Published: 2020-03-19 - Publisher: CABI

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Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the d