Book of Donmon Teith

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they en

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitali

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve