Download or read book Bounded Rational Choice Behaviour written by Soora Rasouli and published by Emerald Group Publishing. This book was released on 2015-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. The aim of the book is to give centre stage to some recent innovative approaches to models of bounded rationality, both under conditions of certainty and uncertainty.