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Type: BOOK - Published: 2014-10-14 - Publisher: John Wiley & Sons
"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your
Language: en
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Type: BOOK - Published: 2016-12-05 - Publisher: Springer
Russell Brand is one of the most high profile and controversial celebrities of our time. A divisive figure, his ability to bounce back from adversity is remarka
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 2018-07-16 - Publisher: KISHOLOY ROY
This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectiv
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
Language: en
Pages: 582
Pages: 582
Type: BOOK - Published: 2010-11-03 - Publisher: Pearson Education
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and