Consumer Behaviour and the Arts

Consumer Behaviour and the Arts
Author :
Publisher : Routledge
Total Pages : 159
Release :
ISBN-10 : 9780429553707
ISBN-13 : 0429553706
Rating : 4/5 (706 Downloads)
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Book Synopsis Consumer Behaviour and the Arts by : François Colbert

Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector


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