Download or read book Designing Effective Web Surveys written by Mick Couper and published by Cambridge University Press. This book was released on 2008-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.