Download or read book Forecasting Sales at Ska Brewing Company written by Matthew J. Drake and published by Pearson Education. This book was released on 2014-01-16 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new business analytics case study challenges readers to project trends and plan capacity for a fast-growing craft beer operation, so it can make the best possible decisions about expensive investments in brewing capacity. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Eric Huggins, Fort Lewis College.