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Handbook of Research on Transmedia Storytelling and Narrative Strategies
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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Handbook of Research on Narrative Interactions
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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are dev
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
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Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in
Handbook of Research on Narrative Advertising
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have