Book of Donmon Teith

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditiona

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management

Richard Santucci and David Hughes leverage their combined fifty plus years of experience in industrial sales in this guide that reveals how to take care of your