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Harvard Business Review on Increasing Customer Loyalty
Language: en
Pages: 234
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

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How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates;
Harvard Business Review on Increasing Customer Loyalty
Language: en
Pages: 234
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2011-02-24 - Publisher: Harvard Business Press

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How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable
The Wallet Allocation Rule
Language: en
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Authors: Timothy L. Keiningham
Categories: Business & Economics
Type: BOOK - Published: 2015-02-04 - Publisher: John Wiley & Sons

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Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of cu
The Service Profit Chain
Language: en
Pages: 345
Authors: James L. Heskett
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Type: BOOK - Published: 1997-04-10 - Publisher: Simon and Schuster

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In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal t
Loyalty Rules!
Language: en
Pages: 248
Authors: Frederick F. Reichheld
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

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Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and custom