Related Books

Luxury Brand Management in Digital and Sustainable Times
Language: en
Pages: 544
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2021-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen
Luxury Brand Management
Language: en
Pages: 249
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2012-05-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selecti
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 351
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2021-03-26 - Publisher: IGI Global

DOWNLOAD EBOOK

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe
The Road to Luxury
Language: en
Pages: 432
Authors: Ashok Som
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new
Luxury Retail and Digital Management
Language: en
Pages: 384
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2020-03-17 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digi