Book of Donmon Teith

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it,

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using