Book of Donmon Teith

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how me

Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses

The book addresses the main media channels in society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. T

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in

"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good rang