Book of Donmon Teith

With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, p

Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the custom

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical f

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods an