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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strateg
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Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of