Download or read book The Pursuit of New Product Development written by Marc A. Annacchino and published by . This book was released on 2007 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.