Book of Donmon Teith

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a signific

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic,

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost producti