Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development
Author :
Publisher : John Wiley & Sons
Total Pages : 282
Release :
ISBN-10 : 9780813806044
ISBN-13 : 0813806046
Rating : 4/5 (046 Downloads)

Book Synopsis Packaging Research in Food Product Design and Development by : Howard R. Moskowitz

Download or read book Packaging Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.


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During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generate