Principles and Practice of Marketing
Author | : David Jobber |
Publisher | : McGraw-Hill Incorporated, Us |
Total Pages | : 0 |
Release | : 2016 |
ISBN-10 | : 0077174143 |
ISBN-13 | : 9780077174149 |
Rating | : 4/5 (149 Downloads) |
Book Synopsis Principles and Practice of Marketing by : David Jobber
Download or read book Principles and Practice of Marketing written by David Jobber and published by McGraw-Hill Incorporated, Us. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.