The Public Relations Writer's Handbook

The Public Relations Writer's Handbook
Author :
Publisher : Wiley + ORM
Total Pages : 366
Release :
ISBN-10 : 9781118041079
ISBN-13 : 1118041070
Rating : 4/5 (070 Downloads)

Book Synopsis The Public Relations Writer's Handbook by : Merry Aronson

Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by Wiley + ORM. This book was released on 2010-12-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.


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