Qualitative Research Methods in Public Relations and Marketing Communications
Author | : Christine Daymon |
Publisher | : Routledge |
Total Pages | : 302 |
Release | : 2005-06-29 |
ISBN-10 | : 9781134596096 |
ISBN-13 | : 113459609X |
Rating | : 4/5 (09X Downloads) |
Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.