Download or read book Riches in Niches written by Susan A. Friedmann and published by Red Wheel/Weiser. This book was released on 2007-01-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.