Book of Donmon Teith

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engag

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors