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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business man
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Strategy for Tourism
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An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated
Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
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This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical e
Marketing Tourism Destinations
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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of