Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture
Author :
Publisher : Springer
Total Pages : 244
Release :
ISBN-10 : 9781137373199
ISBN-13 : 1137373199
Rating : 4/5 (199 Downloads)
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Book Synopsis Strategic Reinvention in Popular Culture by : Richard Pfefferman

Download or read book Strategic Reinvention in Popular Culture written by Richard Pfefferman and published by Springer. This book was released on 2013-12-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.


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