Download or read book Summary of Kenneth Roman & Joel Raphaelson's Writing That Works, 3rd Edition written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-22T22:59:00Z with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The goal of clear communication is not to be clear, but to be effective. You won’t be able to take action on the information if it is unclear or irrelevant to the subject. #2 To get action from busy people, your writing must cut through to the heart of the matter. It must require a minimum of time and effort on the reader’s part. The importance of this increases with the importance of your reader. #3 The biggest time waster is shuffling things from one pile to another while you drown in a sea of indecision. Effective executives try to handle paper only once, and they delete or respond to e-mail on the spot.