Download or read book Summary of W. Chan Kim’s Blue Ocean Shift by Milkyway Media written by Milkyway Media and published by Milkyway Media. This book was released on 2018-08-31 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors’ highly influential book about strategic planning, Blue Ocean Strategy (2005). Purchase this in-depth summary to learn more.