Download or read book Managing Services written by Mark M. Davis and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.