Download or read book The Franchise Era written by James Fleury and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.