The Neuroscience of Multimodal Persuasive Messages

The Neuroscience of Multimodal Persuasive Messages
Author :
Publisher : Taylor & Francis
Total Pages : 172
Release :
ISBN-10 : 9781351796682
ISBN-13 : 1351796682
Rating : 4/5 (682 Downloads)

Book Synopsis The Neuroscience of Multimodal Persuasive Messages by : Dirk Remley

Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Taylor & Francis. This book was released on 2017-03-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index


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