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Language: en
Pages:
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Type: BOOK - Published: 2011-05-04 - Publisher: John Wiley & Sons
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide gr
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Language: en
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Type: BOOK - Published: 2003 - Publisher: Kogan Page Publishers
The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing d
