Download or read book The Pay-Per-Click Playbook: Build a Winning Lead Generation Game Plan: Featuring 101 Strategies to Improve Lead Quality, Optimize Search Engine Ma written by Steve Teneriello and published by . This book was released on 2019-10-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pay-Per-Click Playbook is the most up-to-date resource you can use to advertise on Google and generate leads for your business in 2020. It includes 101 "plays" you can implement in your Google Ads account to help you generate more leads without spending more on advertising. Written by Steve Teneriello, a 20-year pay-per-click veteran and founder of AdMachines, this book reveals: -How To Easily Identify and Eliminate Wasted Ad Spend-How To Get More High Quality Leads Without Increasing Your Budget-How To Use Google's NEW Targeting Features To Connect with the Right Audiences-Proven Ways To Improve Response and Lead Conversion Rates-How To Achieve Greater Positioning and Gain More Exposure -How To Ethically Spy on Your Competitors and Identify Weaknesses in Their PPC Strategy-How To Identify Broken Areas in Your Campaigns and Fix Them-Plus Free Downloads, Tools & Resources Along With Exclusive Videos You Can Access to Improve Your Pay-Per-Click PerformanceGoogle Ads is one of the only advertising vehicles that you can invest in that provides you with all of the transparent information that will help you control your performance outcome. It is an extremely powerful way for local businesses to generate leads and grow sales. All too often, small business owners get frustrated with Google for a number of reasons. They feel confused, overwhelmed, and frustrated that they don't get consistent results with pay-per-click advertising. These experiences come from a variety of situations; they are spending blindly without results, they generate the wrong type of leads, they don't have the time to spend mastering this complex advertising tool (in addition to running their business), or they're working with an agency that doesn't understand their business or places them in a "set and forget" relationship. Even worse than all this, many local business owners are preyed upon by commission driven agencies that are bleeding them dry by taking a high percentage of their marketing budget and putting it in their pocket. This is done without their knowledge by hiding behind sophisticated software and dashboards that mask their true costs. This book is going to break it down for you in simple and easy to understand layman's terms- showing you how you can take control and get the most out of Google Ads. You'll see firsthand how you can control your lead quality, how you can control your cost per lead, and how you have the power to get a positive return on your ad spend. You'll get a proven plan to help you achieve your sales goals along with experienced coaching that will help you take your pay-per-click game to the next level. In This Book You Will Discover 101 Strategies to Improve Lead Quality, Optimize Search Engine Marketing Campaign Performance and Increase Your Return on Ad Spend.So, if you want to take control of your lead cost, generate higher quality leads, improve response rates, and bring in traffic that turns into revenue then you want to get your hands on this book.